Problem
Manufacturing buyers often needed technical knowledge to select the right material, process, dimensions, and fulfilment setup.
Insight
A guided conversation could make these decisions easier when grounded in the manufacturer’s own knowledge and storefront configuration.
Execution
I led ManufacturingGPT, native GST support, and the Flywire integration. I also introduced PostHog funnel analytics, targeted Crisp resolutions, and forty Playwright tests across critical workflows.
Impact
The three launches collectively contributed to 20 new B2B deals. Funnel drop-off fell by 24%, support issues fell by 80%, and automated tests saved eight engineering hours per sprint.