Problem
Growing a B2B marketing SaaS product meant connecting acquisition experiments with the features and automations customers actually used.
Insight
Product queries, experiments, and pilot feedback provided complementary inputs for prioritization.
Execution
Worked on ten features, analyzed more than 200 queries, and ran more than 20 growth experiments. Launched LinkedIn and Warpcast automations and supported eight B2B pilots.
Impact
The résumé reports conversion growth of 8%, CTR growth of 5%, and more than 100 signups. LinkedIn and Warpcast automation adoption reached 79% and 20%, respectively. Eight B2B pilots converted to six-month paid engagements.